- Each letter is asking for donations to better their organizations
- They include a variety of statistics
- All letters included a link that took you directly to the donation page
What are the big differences?
- While looking through these I found that having pictures was really meaningful and I noticed that United We Dream did not have a photo included.
- The letter for Down City Design includes a list of all the sponsors they have or have previously had
- Youth In Action's letter includes stories about some of the program participants which can be really meaningful.
What tools do the organizations use to persuade the reader to donate?
- Three out of the four organizations listed use pictures to show meaning in the organization and the work that they do.
- Statistics were included in bold to express the previous year's accomplishments in hopes for improvements this year.
- Each letter uses bigger and bolder text to signify that you can donate by clicking on that text.
If you had $50 to donate to one of these organizations which one would you choose and why?
- If I had $50, I would choose to donate to DownCity Design. The pictures that they included in their letter show where their money is going. I also liked how they were the only letter that included all of their sponsors, many which I was familiar with.
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